EILLES TEE, the premium tea brand from J.J. Darboven, is pushing ahead with its commitment to sustainability: the OPP film sachets previously used for Tea Diamond® products will be completely converted to recyclable paper by the end of 2025. A total of 37 items from the Tea Diamond® Sachet loose and the sachets in the Luxury World Selection range will benefit from this.
The new paper sachets are made from renewable raw materials, have a seal-barrier coating on the inside and can be conveniently disposed of in the waste paper garbage can.
Completely sustainable packaging concept
"This changeover is a logical step in our sustainability strategy," explains Karen Lässig, Tea Taster and Marketing Manager at J.J. Darboven. "With the new paper sachets, we are setting another milestone in our sustainable packaging concept." The gradual adaptation will begin immediately and should be completed by the end of 2025.
The Tea Diamond® pyramid bags are already made from plant-based corn starch (100% PLA), the thread is also plant-based and the folding boxes are made from recyclable paper. "We are constantly working on making our packaging more environmentally friendly. This process will remain a top priority for us in the future," continues Karen Lässig.
About EILLES TEE:
With EILLES TEE, J.J. Darboven presents a premium tea brand with a range of over 200 varieties in a variety of product categories. The raw materials come from the best tea gardens in the world and particular emphasis is placed on high quality and fair cultivation. But just as much as guests expect consistent quality, they also expect and love variety in terms of new taste experiences. This is why the EILLES team of experts is constantly developing innovative new products: Unusual recipes or surprising combinations encourage people to try them. EILLES TEE - it's full of passion, tradition and expertise.
About the J.J. Darboven company:
J.J. Darboven was founded on March 21, 1866 by Johann Joachim Darboven in Hamburg. The successful Hanseatic family business is now managed by Albert Darboven in the fourth generation. With a comprehensive product range of coffee (e.g. J.J. Darboven Classics, Alfredo), tea(EILLES TEE) and cocoa(COCAYA), the company is the market leader in the out-of-home sector and a convincing supplier of coffee to the food retail trade (e.g. IDEE KAFFEE, EILLES KAFFEE, Café Intención, and Mövenpick). J.J. Darboven stands for quality, tradition and innovation. The group is currently active in nine European countries.
