Hot drinks expert J.J. Darboven surprises with an exciting composition of mate and lime for EILLES TEE 's creation of the year. The characteristic, slightly tart and smoky taste of mate meets the refreshing zinginess of lime. This celebrates South American tea culture and creates a unique taste experience.
Mate, made from the leaves of the holly tree, is much more than just a drink in South America - it is a symbol of community and culture. Mate tea is traditionally drunk in social gatherings from a special calabash with a metal straw, known as a bombilla.
Trendy drink with tradition "With the EILLES TEE creation of the year 2025 Mate-Lime, we are picking up on a current trend and reinterpreting it," says Simone Müggenburg, Head of Marketing at J.J. Darboven. "The combination of the naturally invigorating effect of mate tea and the refreshing note of lime appeals to people who want to try something new. Mate is also very popular in the bar scene, for example as an innovative ingredient for cocktails and non-alcoholic alternatives. At the same time, we offer our partners in the out-of-home market the opportunity to enrich their range with an innovative and limited variety."
Design meets proven quality
The new creation of the year continues the successful series of limited editions that started in 2023 with the Pink Dragonfruit variety and continued in 2024 with Cascara Mango. With the annually changing compositions from EILLES TEE, restaurateurs can create new impulses and generate additional sales accordingly.
The special packaging design is also impressive: fresh green and citrus tones meet the classic racing green of EILLES TEE. Modern illustrations of lime and mate leaves round off the appealing look.
From March 2025, the EILLES TEE creation of the year 2025 Mate-Lime will be available in the Luxury World Selection with the characteristic Tea Diamonds® pyramid bags.
About EILLES TEE
With EILLES TEE , J.J. Darboven presents a premium tea brand with a range of over 200 varieties in a variety of product categories. The raw materials come from the best tea gardens in the world and particular emphasis is placed on high quality and fair cultivation. But just as much as guests expect consistent quality, they also expect and love variety in terms of new taste experiences. This is why the EILLES team of experts is constantly developing innovative new products: Unusual recipes or surprising combinations encourage people to try them. EILLES TEE - it's full of passion, tradition and expertise.
About the J.J. Darboven company:
J.J. Darboven was founded on March 21, 1866 by Johann Joachim Darboven in Hamburg. The successful Hanseatic family business is now managed by Albert Darboven in the fourth generation. With a comprehensive product range of coffee (e.g. J.J. Darboven Classics, Alfredo), tea(EILLES TEE) and cocoa(COCAYA), the company is the market leader in the out-of-home sector and a convincing supplier of coffee to the food retail trade (e.g. IDEE KAFFEE, EILLES KAFFEE, Café Intención, and Mövenpick). J.J. Darboven stands for quality, tradition and innovation. The group is currently active in nine European countries.
