Hamburg, March 2025 - J.J. Darboven is strengthening the EILLES brand with a new tableware concept that has been developed explicitly for the requirements of the out-of-home market. For the first time, it combines the range of coffee and tea specialties under a uniform brand identity and thus enables a harmonious presentation of the entire EILLES range in the catering trade.
"With the new concept, our catering partners have the opportunity to offer their guests a harmonious overall experience - regardless of whether they prefer coffee or tea," says Simone Müggenburg, Head of Marketing at J.J. Darboven.
Tea or coffee? EILLES!
The high-quality porcelain was designed exclusively for the brand. In a timelessly elegant white with a matt finish, it has a Scandinavian look and guarantees stylish hot beverage enjoyment.
The EILLES tea set includes an elegant teapot, stylish teacups and matching mugs. Useful accessories such as a tea filter and a special tray for tea bags perfect the tea experience for guests. The coffee range extends from a small espresso cup to a classic cappuccino cup and a large latte cup. There is also a large coffee/tea combination cup and an EILLESKAFFEE latte macchiato glass.
The range is complemented by high-quality accessories such as the striking green or blue vacuum jug with the golden EILLES logo, butter cookies, to-go cups, napkins and sugar sticks in a uniform design.
Particularly practical and space-saving: the combination saucer fits all tea and coffee variants and ensures that the cups stand firmly. Functional, modern and exclusive - the new EILLES tableware concept impresses with its versatility and sophisticated design.
The porcelain for tea will be available from March 2025 and for coffee from July 2025.
About the J.J. Darboven company:
J.J. Darboven was founded on March 21, 1866 by Johann Joachim Darboven in Hamburg. The successful Hanseatic family business is now managed by Albert Darboven in the fourth generation. With a comprehensive product range of coffee (e.g. J.J. Darboven Classics, Alfredo), tea(EILLES TEE) and cocoa(COCAYA), the company is the market leader in the out-of-home sector and a convincing supplier of coffee to the food retail trade (e.g. IDEE KAFFEE, EILLES KAFFEE, Café Intención, and Mövenpick). J.J. Darboven stands for quality, tradition and innovation. The group is currently active in nine European countries.
