EILLES TEE launches organic Matcha for Latte

Matcha latte is currently one of the most popular drinks in modern gastronomy*. With decades of tea expertise, J.J. Darboven is picking up on this trend: The premium tea brand EILLES TEE is launching "Organic Matcha for Latte" - a professional premix with a mildly grassy matcha note and finely balanced natural sweetness from organic cane sugar.

Certified organic quality for a conscious culture of indulgence
"Matcha, the finely ground green tea made from whole, shaded tea leaves, is an integral part of contemporary gastronomy," says Inga Kober, Business Team Lead Tea at J.J. Darboven. "It is a symbol of quality, mindfulness and trend awareness - and we have developed EILLES TEE Organic Matcha for Latte precisely to meet these needs." All ingredients come from controlled organic cultivation. Prepared with milk or plant-based alternatives, it develops a round, creamy and harmonious taste. Thanks to the natural caffeine from green tea, EILLES TEE Organic Matcha for Latte offers an invigorating alternative to classic coffee drinks.

J.J. Darboven was founded on March 21, 1866 by Johann Joachim Darboven in Hamburg. The successful Hanseatic family business is now managed by Albert Darboven in the fourth generation. With a comprehensive product range of coffee (e.g. J.J. Darboven Classics, Alfredo), tea(EILLES TEE) and cocoa(COCAYA), the company is the market leader in the out-of-home sector and a convincing supplier of coffee to the food retail trade (e.g. IDEE KAFFEE, EILLES KAFFEE, Café Intención, and Mövenpick). J.J. Darboven stands for quality, tradition and innovation. The group is currently active in nine European countries.