EILLES KAFFEE expands RÖSTMEISTER range with all-rounder
Ideal for every type of preparation
The Hanseatic family business J.J. Darboven is expanding its popular EILLES KAFFEERÖSTMEISTER range with an all-rounder: from May 2025, the EILLES KAFFEE RÖSTMEISTER all-rounder 1000g whole bean will be added to the existing range. At the same time, the two already established varieties ESPRESSO and CAFFÈ CREMA will be given a modern facelift - with the same quality and recipe.
A roast that makes everything possible "EILLES KAFFEE RÖSTMEISTER Multitalent is the ideal choice for anyone who wants an uncomplicated companion for the whole day that always works and tastes good to everyone," explains Mario Hauke, master roaster at J.J. Darboven. The new creation boasts a versatile, chocolaty taste and is ideal for all types of coffee machines - from fully automatic machines and portafilter machines to French press or hand filters.
The new product perfectly rounds off the whole bean portfolio and now offers coffee lovers an even wider choice for different taste preferences.
The products
The packaging of the existing ESPRESSO and CAFFÈ CREMA varieties has been modernized without departing from the familiar brand world. The innovations include:
A more meaningful 10-step intensity scale for better differentiation within the range
A steaming coffee bean as a symbol for freshly roasted, hand-picked products
The differentiated coloring of the beans underlines the respective degree of roasting at first glance
Roasting expertise since 1873 "A coffee that has been inspiring people since 1873 must have done a few things right," emphasizes Simone Müggenburg, Head of Marketing at J.J. Darboven. "For Joseph Eilles, that meant green coffees of the highest quality and craftsmanship. Even though a lot has changed since then, we at EILLES KAFFEE still adhere to this today. After all, the careful selection of the beans determines the potential of a coffee." The beans are roasted with perfect timing and a great deal of sensitivity to bring out the unique character of the coffee with all its aromatic characteristics. "State-of-the-art technology supports our master roasters, but only decades of experience guarantee a perfect roasting result," Müggenburg continues.
The new EILLES KAFFEE RÖSTMEISTER Multitalent 1000 g whole bean and the ESPRESSO and CAFFÈ CREMA varieties in the new design will be available from May 1, 2025. The market launch will be accompanied by a high-reach media campaign, social media and PR.
About the J.J. Darboven company:
J.J. Darboven was founded on March 21, 1866 by Johann Joachim Darboven in Hamburg. The successful Hanseatic family business is now managed by Albert Darboven in the fourth generation. With a comprehensive product range of coffee (e.g. J.J. Darboven Classics, Alfredo), tea(EILLES TEE) and cocoa(COCAYA), the company is the market leader in the out-of-home sector and a convincing supplier of coffee to the food retail trade (e.g. IDEE KAFFEE, EILLES KAFFEE, Café Intención, and Mövenpick). J.J. Darboven stands for quality, tradition and innovation. The group is currently active in nine European countries.
