EILLES brand campaign

EILLES TEE and EILLES KAFFEE - two worlds of indulgence, one strong premium brand. J.J. Darboven is sharpening the joint brand profile with the new "Pleasure that connects" campaign. The campaign kicks off at this year's Internorga with an expert talk: Coffee and tea experts from the Hamburg-based hot drinks expert will exchange ideas with mixologist Linh Nguyen about current trends and shared enjoyment.E

One brand, one message
Since 1873, EILLES has stood for passion, tradition, expertise and the highest quality, whether in tea or coffee. "Enjoyment that connects" stands for the uniform brand identity, for the trusting and cooperative relationship between J.J. Darboven and its customers - and for that moment of enjoyment that really brings people together. The aim is to exploit synergies and make the premium range even more attractive for the out-of-home market.

"EILLES connects people through the shared enjoyment of a good cup of coffee or tea. With the passion, expertise and experience of generations, we turn both into memorable experiences," says Inga Kober, Business Team Lead Tea at J.J. Darboven. "For our partners in the out-of-home market, this results in a strong and modern brand image that inspires guests and creates trust."

For gastronomy influencer and "Queen of Cocktails" Linh Nguyen, shared enjoyment plays a very special role. Her refreshing perspective and great expertise provide exciting impulses at EILLES. Together with J.J. Darboven, she has developed innovative recipe creations including suitable image and video material that catering businesses can use directly for their own inspiration and communication.

"With the new campaign, we want to make EILLES even more contemporary and modern," says Inga Kober. "We want to bring the brand closer to people. The live appearance at Internorga is a first example of this: making enjoyment tangible where it is created - in direct exchange with people who share it."

A high-reach media campaign in relevant trade media supports the EILLES brand positioning. This is accompanied by the redesign and conception of the website www.eilles.com. Updated POS materials and customer-specific POS promotions are available for the out-of-home market. Social media and influencer activities will also strengthen the brand digitally.

J.J. Darboven was founded on March 21, 1866 by Johann Joachim Darboven in Hamburg. The successful Hanseatic family business is now managed by Albert Darboven in the fourth generation. With a comprehensive product range of coffee (e.g. J.J. Darboven Classics, Alfredo), tea(EILLES TEE) and cocoa(COCAYA), the company is the market leader in the out-of-home sector and a convincing supplier of coffee to the food retail trade (e.g. IDEE KAFFEE, EILLES KAFFEE, Café Intención, and Mövenpick). J.J. Darboven stands for quality, tradition and innovation. The group is currently active in nine European countries.