Marketing and Advertising Social Media Manager (m/f/d)

As one of the leading companies in the roasted coffee industry, the J. J. Darboven Group offers well-known brands such as IDEE KAFFEE, MÖVENPICK, EILLES KAFFEE, and CAFÉ INTENCIÓN. In addition, we are a valued partner and supplier to the upscale restaurant and hotel industries in the tea segment with EILLES and in the hot chocolate segment with COCAYA. Our successful, medium-sized family-owned business, with subsidiaries both in Germany and abroad, employs over 850 people. Help shape the future with us!

We are looking for a

Social Media Manager (m/f/d)

• Developing and managing our paid social media strategy to actively support our business goals
• Designing and executing high-performing advertising campaigns on Meta and LinkedIn, and achieving measurable results (e.g., ROAS, conversion rate, CPO)
• Implementing, managing, and evaluating all paid social activities across relevant advertising accounts, and optimizing the effectiveness and ROI of our social media initiatives
• Assuming responsibility for the media budget, as well as managing and challenging our paid media agencies to ensure maximum campaign performance
• Analyzing campaign data and social listening results (e.g., Brandwatch), identifying opportunities for optimization, and developing well-founded actions
• Working closely with department management and the content team
• Aligning performance marketing activities with our social media strategy, our brands, and sales goals
• Monitoring trends, best practices, and new technologies in social ad management, as well as continuously developing our social media activities

• A successfully completed degree in marketing, media studies, or communication studies, or a comparable qualification
• Ideally, 1 to 3 years of professional experience in social media management with a focus on performance marketing (paid social)
• In-depth knowledge of ad management, e.g., KPI tracking (ROAS, conversion rate), working with custom and lookalike audiences, and attribution models
• Experience analyzing social media performance data, ideally supplemented by knowledge of social listening tools such as Brandwatch
• Enjoy working as part of a team and communicate clearly and effectively, especially when dealing with complex performance metrics
• Experience in developing data-driven social media strategies and creating effective advertising materials
• Excellent command of German and good written and spoken English
• Proficiency with MS Office and tools such as Canva, Adobe Creative Cloud, and CapCut Pro

We offer a future-proof and diverse work environment at a family-owned company where you can make a real difference with your skills and experience. In addition to flat hierarchies and direct lines of communication, we offer you:

• 30 days of vacation and a 38.5-hour workweek
• The option to work remotely
• Opportunities for continuing education and professional development
• A company bike with employer-subsidized purchase
• Access to our diverse product range
• Employee sports program with our own fitness area and a partnership with Urban Sports Club at attractive rates
• Discounts at numerous well-known companies through Corporate Benefits
• Subsidy for the Deutschlandticket
• Good public transportation access and ample parking
• On-site cafeteria with breakfast and lunch options, coffee and tea stations, and free beverages (water, tea, coffee, and hot chocolate)
• Contributions to a company retirement plan

If we’ve piqued your interest, we look forward to receiving your application!