We Europeans love our coffee. In our part of the world the leading coffee-drinkers are the Scandinavians, by a good margin, but coffee is important everywhere, as a morning waker-upper, office caffeinator, or café relaxant. Coffee is the second biggest trade item on the world market, and the most popular drink of our time. During the past 20 years, world coffee consumption has almost doubled, driven by the continuing penetration of new markets by café chains. Considering this popularity, it’s odd that we pay so little attention to where our beloved pick-me-up comes from.